NAPA AUTO PARTS

THE CLIENT

As a “preferred provider” ad agency of record for over 1,800 locally-owned NAPA Auto Parts stores, OWA provides strategic, multi-channel campaigns that generate millions of monthly impressions. 

Our work spans paid social, display, geo-fencing, YouTube, OTT, radio, direct mail, and more, aligned with national promotions and tailored to local markets. From single-store campaigns to multi-region rollouts, we’ve kept pace with the ever-changing aftermarket industry with bold, innovative consumer and B2B marketing.

THE SERVICES

Print

Digital

Web

Media Buying

Public Relations

Event Strategy

Photo / Video

A smartphone screen and four promotional cards related to NAPA Auto Parts racing event, featuring racing themes, a race car, a driver, and information about the event dates and activities.
A collection of social media posts and advertisements for NAPA Auto Parts, including announcements of a grand opening, a dog adoption event called Pups for Pets, and promotional offers, predominantly using blue, yellow, and white colors.
A person with brown hair looking down at a table with miniature car and card game items, a small white and blue toy race car on a wooden surface, and a cardboard box with a racing theme.
A young man and a woman standing in a store aisle, smiling at the camera. The young man is wearing a navy blue NAPA Racing sweatshirt with racing logos. They are next to a blue box. Shelves with various products are visible in the background.
Open NAPA coupon book showing a $5.00 discount for NAPA Gold Oil Filter and a blue NAPA brochure titled 'The Coupon Book' with the NAPA logo.
NAPA Auto Parts advertisements promoting various sales and events, including meet and greet with Chase Elliott, sidewalk sale on August 23, tool sale on October 18, July savings, and a '100 Laps Down' race promotion. The ads feature logos, promotional details, and images of race cars, and a customer service area.
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Eight advertisement posters promoting various automotive products and offers from NAPA, including motor oils, refrigerants, sprays, jump starters, brake parts, and Armor All wipes.
Banner for Mansfield Car & Bike Show sponsored by NAPA Auto Parts, featuring a blue vintage car.
NAPA Auto Parts store exterior with signage and promotional posters in the windows.
Black travel mug with NAPA logo, lid, and straw on light gray background.
Black travel mug with NAPA logo, lid, and straw on light gray background.
Collection of NAPA Auto Parts promotional cards with blue, yellow, and white designs, including discounts, store locations, and safety tips.
Event flyer featuring NASCAR driver Chase Elliott, scheduled for Friday, May 2, 2025, at NAPA Auto Parts in Haltom City, Texas, with event details and promotional offers.
NAPA Auto Parts and Otey White & Associates

Keeping Pace With the Ever-changing automotive aftermarket

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